
The
Challenge of Expanded Alternatives
How you sell and support customers is being redefined by some powerful
trends major forces that may require you to rethink traditional
notions of sales and service:
- Few corporate customers
are interested in purely transactional relationships. Today,
they're looking to do business with companies that think beyond
the initial sale and have a much longer-term view of the relationship.
- The Internet is
redefining the way many buyers and sellers come together. Whether you're
selling consumers or corporations, the Internet is having a major effect
on how you sell and support your customers.
- Selling through
strategic relationships has become a standard way of penetrating new
markets or launching new products. If you haven't yet sold your products
and services via outsourcing relationships, alliances, joint ventures
or a wide range of other sales channels there's a good chance
that you will be in the future.
The
Need for Personal Connections
Every customer relationship starts with personal bonds formed in the sales
process, and sustained throughout the business relationship. Without maintaining
the necessary personal "connections," the relationship quickly
fades.
Redefining Your Marketing and Sales Efforts
Traditional marketing and sales programs can get in the way of supporting
these new relationships, because they were designed for a time when the
customer had far fewer options.
Today, your sales
and marketing efforts need a different formula for relating to prospects
and customers, while maintaining the personal connections that keep relationships
strong. These programs need to address the underlying personal interests
and concerns that drive the buying decisions customers make today, in
every channel you use to reach them.
Systemetrics works
with companies in developing successful marketing, sales and customer
service initiatives. Programs that can help develop and maintain the relationships
that customers are interested in having today. Relationships that help
get you in the door... and keep you there.
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